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Residents and Commercial businesses located in Virginia now have the option of entering into the Deregulated Electric Market

What we can do for you:

  • We provide our service to you at no cost 
  • We help you craft the best contract terms and conditions which will maximize your savings and give you more flexibility 
  • We evaluate the available Retail Electricity Providers, determine which best suits your individual needs, and negotiate the best price and contract terms for your business. 
  • Save time by outsourcing energy procurement task. 
  • Quickly transition you from higher priced standard offer to lowest cost provider.

Learn More...


History of Deregulation in Virginia

11/01: The phase-in of retail access in Virginia was issued by the SCC earlier this year. As of January 1, 2002, all customers of AEP-Virginia, Allegheny Power (Potomac Edison), and Conectiv (Delmarva Power), as well as residential customers of Dominion Virginia Power (DVP) in Northeren Virginia and 1/3 of DVP's non-residential load throughout its service territory, will receive retail access to competitive electricity suppliers. On September 1, 2002, DVP's residential customers in Central Virginia and another 1/3 of its non-residential load will have retail access. On January 1, 2003, DVP's customers in Eastern/Tidewater Virgina and the remaining 1/3 of non-residential customers will receive retail access. On January 1, 2004, Kentucky Utilities (Old Dominion Power Company) and the 13 electric cooperatives' customers will receive retail access.

8/00: The State Corporation Commission (SCC) has approved Rappahannock Electric Cooperative's plans for a pilot program. The program will allow 900 customers to choose an alternative power supplier beginning January 1, 2001.

7/00: AEP will begin its pilot program by offering about 8,000 customers retail choice by October 1, 2000. Another 8,000 AEP customers will be added on March 1, 2000. The SCC will establish a "price to compare" by considering the prices at 5 nearby trading hubs and calculating an average of the prices at the two hubs with the highest prices.

7/00: Phase I of Virginia Power's pilot program, Project Current Choice, has begun enrolling volunteers in the City of Richmond and Hanover, Henrico, and Chesterfield counties, and the Town of Ashland. Plan A of the pilot includes over 35,000 small consumers, residential and churchs/synogogues in the above areas. Larger commercial and industrial consumers statewide are included in Plan B, which will allow over 250 million kilowatthours of power to be supplied by alternative suppliers. Pilot participants should begin receiving power from alternative suppliers by September 1, 2000. Phase II will enroll small and residential consumers in several Northern Virginia locations. Phase II participants are scheduled to begin volunteering in October 2000 and receive power from alternative providers by January 2001. Phase-in of the entire State is scheduled to begin by January 2002.

3/99: SB 1269, The Virginia Electric Utility Restructuring Act, will allow retail direct access beginning on and after January 1, 2002. The SCC will establish a phase-in schedule for customers by class. All customers will have direct access by January 1, 2004.

     ...is a consumer driven electricity provider that focuses on introducing its clients into the newly deregulated electric market for Commercial and Residential electricity, which will save our clients up to 20% on their current Energy Bill.

We are driven by consumers who are looking to become educated in the money saving market for the new electricity choice in deregulated markets.

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(713) 358-5400 or (800) 864-7470
Fax: (713) 358-5448

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